Part of the Butler Transit Authority’s marketing and communications plan for the upcoming fiscal year will include new signs.
The plan to re-brand bus stop signs involves the purchase of 135 customized aluminum signs at a cost of just over $5,500. The signs would be installed by authority workers, possibly with help from municipal employees.
The objective of this move would be to improve customer experience and increase ridership through customer-friendly, brand-consistent signage that promotes bus service and available technology.
Another part of the plan to increase passenger convenience and promote the benefits of economy transportation is to purchase and install a bike rack at the authority’s West New Castle Street terminal in the city of Butler.
Written By: Ryan Saeler for the Butler Radio Network